NIKKI
BARJON
brand architect. transformation strategist. author. speaker.
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The brand that built
the brands is now becoming the story.
From Brand Architect to Transformation Authority
For nearly thirty years, Nikki Barjon has quietly influenced some of the world’s most recognizable brands, athletes, and leaders; shaping strategy, guiding decision-making, and building systems that endure beyond trends.
Her career began in the high-stakes world of crisis communications and global brand strategy, working behind the scenes with Fortune 500 companies, professional athletes, and cultural institutions. Over time, her work expanded across sports, entertainment, leadership, and community, where she helped individuals and organizations clarify who they are, what they stand for, and how they move forward with intention.
Today, the brand that built the brands is becoming the story.
Nikki’s work now centers on transformation at the systems level—helping people see clearly before they act, align identity with performance, and build legacies that last.
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Trusted by Global Brands, Institutions, and Leaders
A Sought-After Voice at Moments That Matter
Nikki Barjon is a sought-after speaker known for powerful, honest, and transformative conversations that leave audiences clearer, grounded, and equipped to move forward. Her work resonates most with high-performance environments—especially athletes, leaders, and organizations navigating pressure, transition, and reinvention.
She speaks to conferences, leadership summits, colleges and universities, corporations, nonprofit organizations, and teams at critical inflection points.
A Sought-After Voice at Moments That Matter
Nikki Barjon is a sought-after speaker known for powerful, honest, and transformative conversations that leave audiences clearer, grounded, and equipped to move forward. Her work resonates most with high-performance environments—especially athletes, leaders, and organizations navigating pressure, transition, and reinvention.
She speaks to conferences, leadership summits, colleges and universities, corporations, nonprofit organizations, and teams at critical inflection points.
A Sought-After Voice at Moments That Matter
Nikki Barjon is a sought-after speaker known for powerful, honest, and transformative conversations that leave audiences clearer, grounded, and equipped to move forward. Her work resonates most with high-performance environments—especially athletes, leaders, and organizations navigating pressure, transition, and reinvention.
She speaks to conferences, leadership summits, colleges and universities, corporations, nonprofit organizations, and teams at critical inflection points.
“Nikki redefines leadership and connects purpose with performance in a way that's undeniable."
R. Weaver
Former President, NEA
National Education Association
“From the moment she opened her mouth, I was in awe and said...I have to know this woman!”
Wendy Day
Founder,
Rap Coalition
“Nikki Barjon is hands down, one of the best speakers and leaders EVER.”
A. Cook
Former President,
PRSSA
What Others Are Saying
Clarity Comes
Before Action
Most people don’t need more advice.
They need to understand where they are, what’s misaligned, and what actually matters next.
As Seen in
In a recent Forbes feature, Nikki Barjon explores the importance of discernment at pivotal moments—why knowing what’s next matters more than moving fast, and how clarity is often the difference between progress and misalignment.
Her perspective challenges leaders to stop reacting and start choosing with intention, alignment, and clarity—especially at moments that define what comes next.
ALSO FEATURED IN
ABOUT BRAND NEW
Author of
BRAND NEW
Nikki Barjon is the author of BRAND NEW: Mastering the Art of the Pivot and Moving to the Place Where God Is Calling You—a powerful exploration of reinvention, self-reflection, and purpose-driven leadership.
The book challenges readers to pause, get honest, and show up for the life that’s waiting on them.
Author of
BRAND NEW:
Mastering the Art of the Pivot and Moving to the Place Where God is Calling You
Author of BRAND NEW
Nikki Barjon is the author of BRAND NEW: Mastering the Art of the Pivot and Moving to the Place Where God Is Calling You—a powerful exploration of reinvention, self-reflection, and purpose-driven leadership.
The book challenges readers to pause, get honest, and show up for the life that’s waiting on them.
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Most people don’t need more advice.
They need to understand where they are, what’s misaligned, and what actually matters next.
Nikki Barjon doesn’t just talk about transformation. She architects it.
Her work helps people see clearly, decide wisely, and build with intention, long after the moment has passed.
Trusted by Global Brands, Institutions, and Leaders
I SPECIALIZE IN THE TRANSFORMATION OF
PEOPLE, IDEAS AND BUSINESSES INTO
BRANDS THAT MAKE A DIFFERENCE.
BRAND NEW: Mastering the Art of the Pivot and Moving to the Place Where God is Calling You is about learning to pivot through brand transformation and personal reinvention to the place of your absolute highest use.
NEW BOOK
NIKKI HAS BUILT HER BRAND ON DOING
What is Needed not
What is Expected
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Once you book Nikki, you will have to bring her back again and again. She has been a favorite at our university for more than 7 years now. Her straight-talk approach to speaking to our students helps them get real about their futures in a way that a textbook or school cannot prepare them.
Michael Cacciatore
University of Georgia
Nikki's no-holds barred approach to coaching and speaking is rooted not in advice, but in substance and evidence. She touches on her rare personal experiences of building global brands and 25 years of crisis management, experiencing huge success (and disappointment) as an entrepreneur to bring her message to audiences. Her candidness, humor, style and passion makes her a speaker that can relate to nearly any audience.
NIKKI IS AN INSPIRATIONAL SPEAKER WITH A
Transformational Approach
Rooted in Substance
She has the kind of energy and enthusiasm that reverberates and leaves a lasting impression on all
those who encounter it.
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Nikki is a high-caliber leader committed to helping others build better lives, better careers and better communities. She is one of the most powerful resources for developing leaders struggling to create a life that matters and building brands committed to making a meaningful difference. Nikki is most known for her intentional style of cutting through personas (the glitz, glam and gimmicks), the busyness and what she calls "the nothingness" to get to what really matters.
High-Caliber Leader who
Cuts Through the Noise
NIKKI IS A
NIKKI DISRUPTS CONVENTIONAL PERSPECTIVES
Leadership is Not About
Followers and Popularity
WILL THE REAL LEADERS PLEASE STAND UP
Saying You're a Leader Does
Not Make You a Leader.
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It takes a leader to grow a leader. True leaders speak a different language. Nikki uses an experience-based mix of art and science and two decades of successes (and failures) to share her personal insights and perspectives from some of the world's top leaders to show you how to listen, speak and build differently.
Leadership is not about titles, followers, or popularity. I don't need a huge following to make a significant difference in the world.
Nikki Barjon
WHY NIKKI
The Best Guidance You
Will Ever Get on Creating
a Life that Matters
Nikki helps set a clear path for those who want to create more than just a living, but a good life. Her approach is a mix of spiritual guidance, strategy, and an in-your-face gut check.
In today's world where everyone's talking and sharing "expert" advice, Nikki encourages others to stop looking for answers and advice, to challenge conventional wisdom and focus on the fundamental questions that only you can answer to truly create your own personal freedom and success that lasts.
NIKKI'S IMPACT
What Others Are Saying
"Nikki has been a quiet force behind so many of our entertainers, athletes and superstars. She has tremendous influence but more importantly she has had such a positive impact on our culture."
Devyne Stephens
Entertainment Mogul,
Philanthropist
Bishop Kevin Adams
Olivet Baptist Church
Nashville, TN
"Nikki has a God given ability to touch and transform people unlike anything I've ever seen. She's not a minister, but her work is a ministry that takes you on a journey to achieving greater significance."
Diamond Bradley
Nike, Made to Play
Coach Summit
"Nikki's authenticity shone through as she shared her remarkable journey as both a branding strategist and a sports champion at the Made To Play event. As a panelist, she not only shared profound insights into the field but also delivered a wealth of practical gems that resonated with Atlanta's sports coaches and leaders. Her deep understanding of the brand, impeccable style combined with her exceptional speaking skills, makes her a standout speaker and influential leader."
"Once you book Nikki, you will have to bring her back again and again. She has been a favorite at our university for more than 7 years now. Her straight-talk approach to speaking to our students helps them get real about their futures in a way that a textbook or school cannot prepare them."
Michael Cacciatore
University of Georgia
Grady School of Business
